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cocoa
About

Cocoa started with a pattern.

The AI labs name their models after fruit. We’re what makes fruit irresistible.

The world’s leading AI labs keep naming their models after fruit: Strawberry, Nano Banana, Mango, Avocado. The labs grow the fruit, and startups build on top of it.

But the products people crave are never just fruit. They’re dipped in chocolate. Cocoa is the ingredient behind that moment. We take AI products and make the world want them, through launch films, content and ads.

When xAI tested a model under the codename “chocolate,” it went straight to number one. We don’t think that’s a coincidence.

Why the beans

No launch happens alone.

The beans
Two cacao beans leaning on each other. The founder and Cocoa, side by side.
Pod
The pod is where the beans grow, so Pod is where every founder and client lives.
Black and white
We stay black and white so the work is the color.
NYC · SF

Have a launch coming up?

Tell us what you’re shipping. We’ll show you what we’d make of it.

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